The ING logo dates from 1991 when Dutch insurer, Nationale-Nederlanden, and bank, NMB Postbank Groep merged into Internationale Nederlanden Groep. ‘I-N-G’ is an abbreviation of Internationale Nederlanden Groep, and the lion in the logo is derived from the various logos of predecessor companies.

Today, ING has become a truly global brand. We have rebranded over fifty labels to ING and worldwide brand awareness continues to grow. In 2004, ING first entered the Interbrand top-100 global brands list. Since then, it has climbed to 81st position, indicating a growing brand awareness. Across the world, more and more people see that ING is delivering on its promise: a commitment to providing the financial services solutions our clients value.

The history of the ING lion

ING’s orange lion goes way back to ING’s Dutch roots. Orange is the national colour of the Netherlands, and the lion the country’s national symbol. Several founding ING companies, banks and insurers, had or still have the lion in their logos.